As discussed in this week’s reading there is a great deal of
planning that goes into entering a new market. This article illustrates great
examples of market screening, market indicators, and market factors that
business use when looking at emerging markets to move into. In this case, it is
for the projected increase in travel to sub-Saharan Africa. Luxury travel
spending is anticipated to grow in Europe, Asia, and the Middle East due to the
increasing size of the upper-middle class. They are expecting that sub-Saharan
Africa will be one of the markets to see the largest growth in the tourism
sector.
The article mentioned "adventure" travel; my sister and I had been interested in going on an African Safari trip this summer. While I was researching Safari costs, I found most of them to be at least $3,000 (on the low end) for three days... we will not be traveling to Africa any time soon, neither for luxury nor adventure!
ReplyDeleteSafari Cost Comparison - http://www.classicafrica.com/Content/Safari_Cost_Comparison.asp
- Kevin Rindfleisch
Easier to travel to South Africa, or Botswana even, and go to lodge. I can recommend Mabula Lodge outside of Pretoria!
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